Pictured is Eoin Brazier from the group "Alcohol and Identity Awareness Campaign" at the Poster Exhibition at the Schuman Building, UL.
University of Limerick Students of the MSc in Marketing, Consumption and Society class have been commended for their social marketing campaign promoting responsible drinking for students.
This live project, which is an integral part of the learning outcomes of the module Marketing & Society, used the subjects of health, sport, identity and anti-drink driving to impress the importance of responsible drinking on UL students.
Over the last four weeks, the student groups have launched and run creative and impactful campaigns using print & electronic media, promotions and events to target and raise awareness of sensible drinking to UL students. The campaign has been primarily funded by UL Student Affairs with Snap Printing contributing to the printing costs. As part of the evaluation process, the students formally presented their campaigns this week to a panel of experts including representatives from the HSE, MEAS, Student Affairs and the UL Alcohol Working Group and the winning campaign was Alcohol & Identity. Using the slogan "Who Do you Become When you Drink?", MSc students Tracey Dineen, Emma Day, Caroly Keegan, Eoin Brazier and Geraldine Hogan developed a highly creative and imaginative campaign raising awareness of the effects of alcohol on students' identity. "Overall, this initiative has been both innovative and successful in using a real social marketing issue to engage students to develop meaningful and effective campaigns to promote responsible alcohol consumption among their peers on campus" states Dr Deirdre O'Loughlin, Senior Lecturer in Marketing, Kemmy Business School.