To ensure quality and consistency in the branded communications representing the University of Limerick an updated set of brand specifications have been developed. The guidelines will ensure the correct use of the UL brand identity and should be made available to your chosen external graphic designer, printer or agency. It is the responsibility of all staff to ensure external designers are true to the brand and abide by the rules of the UL brand specifications.
All marketing/promotional materials which utilise the University of Limerick logo and the Sunday Times University of the Year 2015 identifier must be sent to Corporate Affairs for approval prior to publication. If you have any queries on this document or should indeed your design house or printer have any questions, please contact Corporate Affairs for advice and guidance: Eleanor.email@example.com, Communications Officer. To apply for use of the University of Limerick Brand for external purposes faculty, staff and students must send a request form to the UL Communications Officer outlining:
The University of Limerick Brand must not be used for the promotion of the work of any external company or organisation without seeking the permission of the Communications Officer or the Office of the Director of Corporate Affairs. The Brand may not be used to advertise any external event not run by a UL faculty, staff or students regardless of whether that event is being held on campus or not.
Misuse of University of Limerick Brand
For the purposes of protecting the reputation of the University of Limerick, the Corporate Affairs Division reserve the right to direct individuals to remove the logo from any materials containing any content in breach of copyright legislation, content deemed inappropriate or offensive or not in keeping with the University of Limerick's Brand Guidelines.